One of the biggest Forex and CFD brokers in the world, IC Markets, showed its new global marketing campaign to thousands of rugby fans at the DHL Stadium in Cape Town, South Africa, the week before the Rugby World Cup Sevens.
The design of the campaign was done by Silver Bullet Films, a creative studio with headquarters in South Africa. The campaign will be shown in ten different countries over the next six months.
The ad uses the recent release of Top Gun: Maverick, the sequel to the 1986 movie Top Gun, to take advantage of the renewed interest in the first movie and get traders to "trade up" to IC Markets so they can take advantage of its better features and services. A few months ago, the movie Top Gun: Maverick came out.
Andrew Budzinski, the CEO of IC Markets, had some things to say about the commercial. He said, the classic movie "Top Gun" is based on the idea that people should reach their right potential and make the most of their skills and chances. This idea is the story's driving force. There's a good reason why the movie has stood the test of time.
When a trader comes to IC Markets, we know that they are interested in the tools and benefits we offer that will help them move up to the next level of trading.
IC Markets is a global company that does business in more than 200 countries around the world.
At IC Markets, more than 200,000 active traders take advantage of the company's low prices, tight spreads, and lightning-fast institutional-grade trading, which adds up to a total volume of transactions worth $1.11 trillion (March 2022).
Because IC Markets has been so successful in this business since it started in 2020, the company decided to film the ad in the nation's capital. Because of this success, the company has reached a level of success that has never been seen before.
After IC Market sponsored the Rugby World Cup Sevens, which was recently held in Cape Town, it seemed like the next step would be to help South Africa's film industry.